Pidä Saaristo Siistinä ry is active in schools and campaigns against littering

Execution time 2023-2029

In the PlastLIFE project, Pidä Saaristo Siistinä ry (Keep the Archipelago Tidy Association) continues the Siisti Biitsi (Clean Beach) clean-up programme in order to draw attention to beach litter. The aim of the programme is to provide a low-threshold platform for simple environmental actions.

The website created for the programme provides a meeting place for all Siisti Biitsi participants to increase their sense of community and aims to create a shared experience of promoting the well-being of nature.

Pidä Saaristo Siistinä kampanjakuva
The Mahanpuruja muovista campaign illustrates how litter ends up in waterways.
© Pidä Saaristo Siistinä ry

Beach litter monitoring gives an idea of the amount and type of litter

Monitoring the status of beaches by reporting the amount and quality of litter is a key part of the Siisti Biitsi programme. The data enables concrete monitoring of the state of the environment and its development.

Monitoring-based litter data also helps to deepen the public debate on the different types of litter and the impacts of littering, to find solutions to the problem of littering and to increase the appreciation of materials.

Schools to get involved

The Siisti Biitsi school programme is a free environmental education operating model open to all comprehensive schools in Finland. The school programme offers everyone, regardless of their background or location, the same opportunities to increase knowledge of the environment in an easy and fun way.

The schools participating in the programme receive tasks related to the subject area to support learning, and the students get to know their own surroundings.

The school programme helps to create a basis for understanding the nature of bodies of water from the perspective of littering and to develop the relationship between nature and children and young people.

Mahanpuruja muovista campaign highlights litter sources and routes

The Mahanpuruja muovista (Stomachache from Plastic) communications campaign aims to increase knowledge about the sources and routes of litter in order to decrease littering. The campaign encourages passers-by to consider the impact of their own choices and behaviour.

The campaign is implemented through positive influencing by making street inlet covers and public rubbish bins visible by marking them with attention-grabbing colours and texts.

In addition to the street, the campaign is widely visible in both traditional and social media, and it appeals to citizens of all ages.

More information on the role of the Siisti Biitsi programme in the PlastLIFE project

  • Program Manager Julia Jännäri, Pidä Saaristo Siistinä ry, tel. +358 40 455 7251,
  • Kiia Palo, Pidä Saaristo Siistinä ry, tel. +358 40 189 8655,
  • PlastLIFE (, in Finnish)


Published 2023-05-05 at 11:56, updated 2023-09-18 at 14:33
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